Ksenia Golubeva

CBDO and co-founder of AutiHD, advancing AI-powered neurodiversity support.

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As an editor, I'm constantly searching for stories that resonate with purpose, vision, and a genuine drive for change. Ksenia Golubeva, CBDO and co-founder of AutiHD, immediately caught my attention. With over a decade of experience advising startups and leading corporate innovation across Eastern Europe, Ksenia has channeled her strategic acumen into a deeply personal mission: building a more inclusive world for neurodivergent adults. What truly drew me to Ksenia wasn't just her impressive resume, but the palpable empathy and passion with which she speaks about societal transformation. In this conversation, you'll discover how her journey, from early journalism projects to meeting her co-founder, unveiled the profound need for solutions like AutiHD's Mindory App. Her most powerful message? That neurodivergent individuals don't need to be "fixed" – it's the world that needs to adapt.

The Personal Drive for AutiHD
Neurodivergent people don’t need to be 'fixed' - the world needs to change so they can be fully seen and valued.
The challenges for autistic people don’t end with childhood.
A metaphorical image of a person walking along a complex, winding path that transitions through various life settings: a school building with children playing, a university campus with students, and a bustling office environment with adults. The path is sometimes clear, sometimes rocky, symbolizing the continuous journey and obstacles faced by neurodivergent individuals from childhood into adulthood, emphasizing that support is needed at every stage.
Ongoing Journey of Neurodivergent Adults
AutiHD's Holistic AI Platform

Can you elaborate on the direct support mechanisms AutiHD currently offers to employers, and what strategic employer-facing features or integrations are you actively exploring for your future roadmap to foster more inclusive workplaces?

Currently, our engagement with employers is quite direct and hands-on. We provide tailored workshops, conduct comprehensive audits of existing practices, and offer mentorship programs. These initiatives are designed to significantly raise awareness around neurodiversity within organizations and help teams adapt their workflows in practical ways to effectively reduce stress for both autistic and ADHD employees. It's about creating tangible, supportive changes within the workplace environment.
Our first focus markets are Luxembourg, Germany, and France, where demand for neurodivergence-friendly workplace tools is growing and reimbursement frameworks are evolving.
Retention now is 58%; Most-used features: AI support chat and organiser.
A sleek, modern mobile app interface displayed on a smartphone screen. Two distinct icons are prominently featured: a chat bubble, symbolizing AI support, and a calendar or list icon, representing the organizer function. Subtle graphical elements like a small upward trend arrow or a percentage '58%' are integrated into the background to indicate positive user engagement and retention, conveying intuitive design and user value.
Mindory App's Key Features
Charting a Neuroinclusive Future

From a strategic business development vantage point, what innovative partnership models and market adoption strategies is AutiHD actively leveraging to effectively scale its holistic solution within the intricate and diverse European ecosystem?

Luxembourg serves as an ideal launchpad for us. Its compact size, multilingual populace, and strong connectivity make it an excellent environment for rapid testing and adaptation. We're gaining invaluable direct feedback from the market, including from institutions dedicated to supporting autistic individuals, which allows us to implement changes swiftly and keep our solution closely aligned with real-world needs. Looking forward, a cornerstone of our strategy involves reimbursement. We are working towards having our solution covered by health insurance, a goal that is increasingly realistic as many European countries adopt flexible policies for digital health tools. This creates a significant opportunity for us to scale while simultaneously ensuring the product remains accessible to those who need it most. Concurrently, we are forging partnerships with forward-thinking companies committed to enhancing workplace inclusion. For us, adoption isn't solely driven through the healthcare system; it's also about collaborating directly with employers who recognize the profound value of supporting their neurodivergent employees. This dual-channel approach, integrating both healthcare and workplace solutions, positions us uniquely within the European market.
Digital solutions should be recognized and reimbursed by insurance systems, so support is not limited only to those who can pay out of pocket.
The future workplace will be much more flexible and human-centered.
Questions
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Drink

Your go-to morning beverage

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Water
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Yellow snail graphic with a book on its back.

Favorite book?

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The Godfather
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Sun moon

Morning person or night owl?

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Morning person
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Cat

Best purchase under $100?

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Always - a Ryanair ticket
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Person

The person (living) you’d love to have coffee with?

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I’d have a coffee with a member of a very remote tribe, somewhere in Amazonia
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Lego

A hobby you wish you had more time for?

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Learning wine and sailing
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Bolt

The superpower you’d choose?

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Teleportation
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Popcorn

Most funny movie you ever see?

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I usually don’t laugh watching movies. I am very Russian in that sense 😂